{"id":475,"date":"2024-12-11T15:27:33","date_gmt":"2024-12-11T06:27:33","guid":{"rendered":"https:\/\/www.hontsukai.jp\/blog\/?p=475"},"modified":"2024-12-11T15:27:33","modified_gmt":"2024-12-11T06:27:33","slug":"%e3%80%8ebusiness-storytelling-%e3%82%b9%e3%83%88%e3%83%bc%e3%83%aa%e3%83%bc%e3%81%a7%e3%82%a2%e3%82%a4%e3%83%87%e3%82%a2%e3%82%92%e5%a3%b2%e3%82%8a%e8%be%bc%e3%82%80%e6%96%b9%e6%b3%95%e3%80%8f","status":"publish","type":"post","link":"https:\/\/www.hontsukai.jp\/blog\/?p=475","title":{"rendered":"\u300eBUSINESS STORYTELLING \u30b9\u30c8\u30fc\u30ea\u30fc\u3066\u3099\u30a2\u30a4\u30c6\u3099\u30a2\u3092\u58f2\u308a\u8fbc\u3080\u65b9\u6cd5\u300f\u3092\u4f7f\u3046"},"content":{"rendered":"

\u3053\u3093\u306b\u3061\u306f\u3001\u672c\u4f7f\u3044\u3067\u3059\uff01<\/p>\n

 <\/p>\n

\u4eca\u56de\u4f7f\u3046\u306e\u306f\u300eBUSINESS STORYTELLING \u30b9\u30c8\u30fc\u30ea\u30fc\u3066\u3099\u30a2\u30a4\u30c6\u3099\u30a2\u3092\u58f2\u308a\u8fbc\u3080\u65b9\u6cd5<\/strong>\u300f\u3067\u3059\u3002<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\uff11\u3000\u8aad\u3093\u3060\u3089\u5f79\u306b\u7acb\u3064\u3068\u601d\u308f\u308c\u308b\u4eba<\/p>\n

\u30fb\u8a71\u306e\u307e\u3068\u3081\u304b\u305f\u3092\u77e5\u308a\u305f\u3044\u4eba<\/p>\n

\u30fb\u300c\u3067\u4f55\u304c\u8a00\u3044\u305f\u3044\u306e\uff1f\u300d\u3068\u8a00\u308f\u308c\u305f\u3053\u3068\u304c\u3042\u308b\u4eba<\/p>\n

\u30fb\u4f1a\u793e\u3067\u30d7\u30ec\u30bc\u30f3\u3092\u3059\u308b\u30c1\u30e3\u30f3\u30b9\u306e\u591a\u3044\u4eba<\/p>\n

 <\/p>\n

 <\/p>\n

2\u3000\u3053\u306e\u672c\u306e\u500b\u4eba\u7684\u306b\u826f\u304b\u3063\u305f\u3068\u3053\u308d3\u70b9<\/p>\n

\u24601\u3064\u306e\u8a71\u306e\u578b\u3092\u77e5\u308c\u305f\u3053\u3068<\/p>\n

\u2461\u8cc7\u6599\u306e\u898b\u51fa\u3057\u306e\u5927\u5207\u3055\u3092\u8003\u3048\u3055\u308c\u3089\u308c\u305f\u3053\u3068<\/p>\n

\u2462\u666e\u6bb5\u306e\u4f1a\u8a71\u306e\u4e2d\u306b\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u5165\u308c\u308b\u767a\u60f3\u304c\u6301\u3066\u305f\u3053\u3068<\/p>\n

 <\/p>\n

\uff13\u3000\u8aad\u3093\u3060\u304d\u3063\u304b\u3051<\/p>\n

\u3053\u306e\u672c\u3092\u8aad\u3093\u3060\u304d\u3063\u304b\u3051\u306f\u3001<\/p>\n

You Tube\u3067CM\u3092\u898b\u3066\u30d3\u30b8\u30cd\u30b9\u3068\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\uff1f<\/p>\n

\u3068\u7d44\u307f\u5408\u308f\u305b\u306e\u9055\u548c\u611f\u306b\u8208\u5473\u3092\u6301\u3063\u305f\u304b\u3089\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\uff14\u3000\u672c\u3092\u4f7f\u3063\u3066\u306e\u5909\u5316<\/p>\n

\u3053\u306e\u672c\u3092\u8aad\u3093\u3067\u5927\u304d\u304f3\u3064\u306e\u5909\u5316\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n

 <\/p>\n

\u307e\u305a\u30011\u3064\u76ee\u306f\u3001<\/p>\n

1\u3064\u306e\u8a71\u3057\u65b9\u306e\u578b\u3092\u77e5\u308c\u305f\u3053\u3068\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u3053\u306e\u672c\u306e\u4e2d\u3067\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u57fa\u672c\u578b\u306f<\/p>\n

\u5834\u6240\uff0b\u767b\u5834\u4eba\u7269\uff0b\u885d\u7a81(WHY)\u3000\u2192\u3000\u885d\u7a81\u3092\u89e3\u6d88\u3059\u308b\u305f\u3081\u4e00\u756a\u3044\u3044\u305f\u3053\u3068(WHAT)\u3000\u2192\u3000\u5177\u4f53\u7684\u306a\u65b9\u6cd5(HOW)<\/p>\n

 <\/p>\n

WHY\u306e3\u3064\u3067\u8d77\u3053\u3063\u3066\u3044\u308b\u72b6\u6cc1\u3068\u8ab2\u984c\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3066\u3001<\/p>\n

\u305d\u308c\u3092\u89e3\u6d88\u3059\u308b\u6982\u8981\u3092WHAT\u3067\u793a\u3057\u3001<\/p>\n

HOW\u3067\u5177\u4f53\u7684\u306a\u5bfe\u7b56\u3078\u3068\u843d\u3068\u3057\u8fbc\u3093\u3067\u3044\u304f\u3002<\/p>\n

 <\/p>\n

WHY\u306fWHAT\u306e\u91cd\u8981\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u5b58\u5728\u3057\u3066\u3001<\/p>\n

HOW\u306fWHAT\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u5b58\u5728\u3059\u308b\u3002<\/p>\n

 <\/p>\n

WHAT(\u4e00\u756a\u8a00\u3044\u305f\u3044\u3053\u3068)\u3092\u4e2d\u5fc3\u306b\u3057\u3066\u8003\u3048\u3066\u3044\u308b\u3053\u3068\u3067\u3001<\/p>\n

\u60f3\u5b9a\u3057\u3066\u3044\u308bWHY\u3001WHAT\u3001HOW\u306e\u9806\u3067\u306a\u304f\u3001<\/p>\n

\u3044\u304d\u306a\u308a\u8981\u70b9\u306f\u306a\u306b\u304b\u3068WHAT\u3092\u805e\u304b\u308c\u3066\u3082\u7b54\u3048\u3089\u308c\u308b\u3057\u3001<\/p>\n

\u305d\u306e\u5f8c\u306bWHY\u3084HOW\u3092\u805e\u304b\u308c\u3066\u3082WHAT\u306b\u3064\u3044\u3066\u306e\u88dc\u8db3\u3068\u3057\u3066\u8a71\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n

 <\/p>\n

\u305d\u308c\u305e\u308c\u3092\u30d1\u30fc\u30c4\u3068\u3057\u3066\u6349\u3048\u3089\u308c\u308b\u3053\u3068\u304c\u3053\u306e\u578b\u306e\u5f37\u307f\u3060\u3068\u601d\u3044\u307e\u3057\u305f\u3002<\/p>\n

 <\/p>\n

2\u3064\u76ee\u306f\u3001<\/p>\n

\u898b\u51fa\u3057\u3084\u30e1\u30fc\u30eb\u306e\u4ef6\u540d\u306e\u5927\u5207\u3055\u3092\u611f\u3058\u305f\u3053\u3068\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u3082\u3068\u3082\u3068\u4ee5\u524d\u304b\u3089\u306e\u96db\u5f62\u304c\u3042\u308b\u3068\u3001<\/p>\n

\u30d3\u30b8\u30cd\u30b9\u3067\u8cc7\u6599\u3092\u4f5c\u308b\u3068\u305d\u308c\u306b\u5f53\u3066\u306f\u3081\u3066\u30c7\u30fc\u30bf\u3092\u8cbc\u308b\u3060\u3051\u306e<\/p>\n

\u8cc7\u6599\u304c\u305f\u304f\u3055\u3093\u3042\u308b\u3053\u3068\u306b\u6539\u3081\u3066\u6c17\u4ed8\u304d\u307e\u3057\u305f\u3002<\/p>\n

 <\/p>\n

\u4f8b\u3048\u3070\u3001\u898b\u51fa\u3057\u304c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u3057\u3066<\/p>\n

\u73fe\u72b6\u5831\u544a\u306a\u3089\u3007\u3007\u304c\u8ab2\u984c\u3068\u3044\u3063\u305f\u3088\u3046\u306b<\/p>\n

\u898b\u51fa\u3057\u3060\u3051\u8aad\u3081\u3070\u3069\u3093\u306a\u8cc7\u6599\u306a\u306e\u304b\u308f\u304b\u308b\u3053\u3068\u306f\u3001<\/p>\n

\u5f53\u305f\u308a\u524d\u306e\u3088\u3046\u3067\u5f53\u305f\u308a\u524d\u3067\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u305d\u3093\u306a\u6c17\u304c\u3057\u307e\u3057\u305f\u3002<\/p>\n

 <\/p>\n

\u8cc7\u6599\u3092\u30c6\u30f3\u30d7\u30ec\u306b\u5408\u308f\u305b\u3066\u30c7\u30fc\u30bf\u3092\u76f4\u3057\u3066\u51fa\u3057\u3066\u3001<\/p>\n

\u4f1a\u8b70\u3067\u8cea\u554f\u3055\u308c\u3066\u3053\u3053\u3069\u3046\u306a\u3063\u3066\u308b\u306e\uff1f\u3068\u805e\u304b\u308c\u3066\u3001<\/p>\n

\u8ab2\u984c\u306f\u4f55\u3068\u304b\u51fa\u305b\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001<\/p>\n

WHAT\u3084HOW\u306b\u3064\u3044\u3066\u306f\u6301\u3061\u5e30\u3063\u3066\u6b21\u56de\u306b\u5831\u544a\u3057\u307e\u3059\u3068\u3044\u3046\u6d41\u308c\u304c\u767a\u751f\u3057\u305d\u3046\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u3053\u3046\u8003\u3048\u308b\u3068\u3001<\/p>\n

\u3053\u306e\u9805\u76ee\u306b\u5177\u4f53\u7684\u306a\u898b\u51fa\u3057\u3092\u3064\u3051\u308b\u3068\u3057\u305f\u3089\uff1f<\/strong><\/p>\n

\u306f\u66f8\u3044\u305f\u3082\u306e\u3078\u306e\u7406\u89e3\u5ea6\u304c\u6df1\u307e\u308b\u826f\u3044\u8cea\u554f\u306b\u306a\u308b\u306e\u3067\u306f\u3068\u601d\u3044\u307e\u3057\u305f\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

\u6700\u5f8c\u306e3\u3064\u76ee\u306f\u3001<\/p>\n

\u65e5\u5e38\u306b\u3082\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u5165\u308c\u3066\u3044\u3044\u3093\u3060\u3068\u601d\u3048\u305f\u3053\u3068\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u3044\u3046\u3068\u5c0f\u8aac\u3084\u6f2b\u753b\u306a\u3069\u6587\u5b66\u306b\u3057\u304b\u4f7f\u308f\u306a\u3044\u3088\u3046\u306b\u601d\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n

 <\/p>\n

\u6587\u5b66\u306f\u4eba\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u66f8\u304f\u3053\u3068\u304c\u5927\u534a\u306a\u306e\u3060\u304b\u3089\u3001<\/p>\n

\u73fe\u5b9f\u306b\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u6301\u3061\u8fbc\u3081\u308b\u306e\u306f\u3042\u308b\u610f\u5473\u5f53\u305f\u308a\u524d\u306a\u306e\u306b<\/p>\n

\u305d\u308c\u306b\u6c17\u3065\u3044\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n

 <\/p>\n

\u4f8b\u3048\u3070\u3001\u8eca\u3092\u58f2\u308b\u3068\u3057\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u6642\u306b\u3053\u306e\u8eca\u306f\u97f3\u304c\u9759\u304b\u3067\u71c3\u8cbb\u3082\u3088\u304f\u3066\u304a\u8cb7\u3044\u5f97\u3067\u3059\u3068\u4f1d\u3048\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u306f\u8eca\u3092\u8cb7\u3046\u3053\u3068\u3092\u6c7a\u3081\u3066\u3044\u308b\u4eba\u306b\u306f\u8cb7\u3046\u306e\u3092\u6c7a\u3081\u308b\u304d\u3063\u304b\u3051\u306b\u306f\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

\u3057\u304b\u3057\u3001\u3082\u3068\u3082\u3068\u8eca\u3092\u8cb7\u3046\u3053\u3068\u3092\u8003\u3048\u3066\u3044\u306a\u3044\u4eba\u306b\u306f\u304d\u3063\u3068\u97ff\u304b\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

 <\/p>\n

\u305d\u3053\u306b\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8db3\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u300c\u304a\u5b50\u3055\u3093\u304c\u5c0f\u5b66\u751f\u306b\u306a\u308b\u305d\u3046\u3067\u3059\u306d\u3002<\/p>\n

\u7fd2\u3044\u4e8b\u306a\u3069\u6d3b\u52d5\u7bc4\u56f2\u3082\u5e83\u304f\u306a\u3063\u3066\u304f\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001<\/p>\n

\u8eca\u3092\u8cb7\u3063\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3059\u304b\uff1f\u300d<\/p>\n

 <\/p>\n

\u3053\u3046\u8a00\u308f\u308c\u308c\u3070\u5c11\u306a\u304f\u3068\u3082\u76f8\u624b\u306e\u982d\u306e\u4e2d\u306b\u306f\u3001<\/p>\n

\u8eca\u3067\u5b50\u4f9b\u3092\u9001\u308b\u3053\u3068\u3092\u60f3\u50cf\u3092\u3059\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u305f\u3060\u8eca\u306e\u30c7\u30fc\u30bf\u3092\u4e26\u3079\u308c\u3089\u308b\u3088\u308a\u306f\u3088\u308a\u81ea\u5206\u4e8b\u3068\u3057\u3066\u3001<\/p>\n

\u8003\u3048\u308b\u304d\u3063\u304b\u3051\u306b\u306f\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u3001<\/p>\n

\u76f8\u624b\u306f\u3069\u3046\u611f\u3058\u308b\u304b\uff1f\u3069\u3046\u884c\u52d5\u3059\u308b\u304b\uff1f\u3092\u81ea\u7136\u306b\u8003\u3048\u308b\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u3001<\/p>\n

\u76f8\u624b\u306b\u5408\u3063\u305f\u3088\u308a\u826f\u3044\u63d0\u6848\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u611f\u3058\u307e\u3057\u305f\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

\u5168\u4f53\u7684\u306a\u611f\u60f3\u3068\u3057\u3066\u306f\u3001<\/p>\n

\u81ea\u5206\u304c\u4f1d\u3048\u305f\u3044\u3053\u3068\u304c\u4f55\u304b\uff1f\u3092\u8003\u3048\u3066\u3044\u306a\u304b\u3063\u305f\u3053\u3068\u306b<\/p>\n

\u6c17\u4ed8\u304b\u3055\u308c\u308b1\u518a\u3067\u3057\u305f\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

\uff15\u3000\u304a\u308f\u308a\u306b<\/p>\n

 <\/p>\n

\u3044\u304b\u304c\u3067\u3057\u305f\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

\u6c17\u306b\u306a\u3063\u305f\u65b9\u306f<\/p>\n

\u300eBUSINESS STORYTELLING \u30b9\u30c8\u30fc\u30ea\u30fc\u3066\u3099\u30a2\u30a4\u30c6\u3099\u30a2\u3092\u58f2\u308a\u8fbc\u3080\u65b9\u6cd5<\/strong>\u300f\u3092\u4f7f\u3063\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n","protected":false},"excerpt":{"rendered":"

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